


“It kills viruses and other contaminants dead in their tracks.” “Neutralize speaks to what the program does,” Chiera said. In light of increasing health concerns, the CCA team said it felt making the new program available for all CCA flooring groups was increasingly urgent. “We believe that through Neutralize, we can help ease our customers’ minds about viruses and other contaminants in the home.”Īccording to the group, Healthier Living Installation has been a differentiator for Carpet One Floor & Home for over nine years, and updating and expanding the program was already in the works prior to COVID-19. “Our belief is that our customers’ homes should be the safest place in the world,” said Frank Chiera, senior vice president of marketing & advertising, Flooring America/Flooring Canada, The Floor Trader and International Design Guild. The installation process is said to destroy viruses and other contaminants before, during and after a flooring installation. Manchester, NH-CCA Global Partners will be enhancing and expanding its current Healthier Living installation system in a new program named Neutralize.
